BBA Business Administration is targeted towards achieving both practical skills and conceptual understanding required for administration and management functions within a host of organizations. It provides a broad understanding of the role and function of both management and administration under a range of operating conditions and as such builds for you a contextual and conceptual of the organization as it responds to ever changing conditions. All the basic functional areas that are deemed to comprise the business discipline – Marketing, Operations, Information Systems, Finance, HRM, Business Policy and Strategy and Change, Economics, Law and Contemporary Issues – are examined over the duration of the course and in the context of contemporary change.
The course BBA Business Administration aims to deliver conceptual propositions and skills related to:
Class sizes are small that enables one to one attention and peer learning. Teaching pedagogy focuses on multidimensional learning approach through lectures, seminars and workshops, plus group projects, research exercises, presentations and case study analyses.
Learning of essential components of business administration including marketing, financial and management accounting, human resource management, project management, business law, Intercultural Competencies and economics.
Develop an entrepreneurial mindset with help of units focusing on leadership of business ventures, new advances in business that enhances understanding of organization and practical skills to attract new employees, retain or to start a new venture of your own.
The degree not only opens career access in general management roles, it aids in specialist areas of human resources, e-business, global marketing.
This course is a foundation for further academic progression into postgraduate/professional degree.
The Units which make up the course are:
Year 1 – Level 4 | |
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AAF016-1 Accounting for Business | CORE 15 Credits |
BBS003-1 Foundations of Business Communications | CORE 30 Credits |
BBS013-1 Foundations of Business Management | CORE 30 Credits |
MAR013-1 Intercultural Competence in Business | CORE 15 Credits |
LAW011-1 Law for Business Managers | CORE 15 Credits |
MAR001-1 Principles of Marketing | CORE 15 Credits |
Year 2 -Level 5 | |
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SHR018-2 Human Resource Management | CORE 30 Credits |
AAF037-2 Managerial Accounting and Finance | OPTION 15 Credits |
MAR002-2 Marketing Planning | OPTION 15 Credits |
BIS017-2 Sustainable Business Management | OPTION 15 Credits |
MAR015-2 Intercultural Management in Business | OPTION 15 Credits |
BSS018-2 Leadership and Entrepreneurship of Business Ventures | CORE 30 Credits |
AAF036-2 Economics for Business | CORE 30 Credits |
Year 3 – Level 6 | |
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BSS064-3 New Advancements in Business | CORE 30 Credits |
SHR016-3 Strategic Management for Business | CORE 30 Credits |
BSS056-3 Management and Administration of Projects and Operations | OPTION 30 Credits |
MAR034-3 Global Marketing Strategy | OPTION 30 Credits |
AAF040-3 Business Finance | OPTION 30 Credits |
The basic criteria required for entry to the courses are listed as follows: The applicants should have any of the following:
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