BSc (Hons) in BM With Business Analytics

Course Overview

BSc (Hons) Business Management with Digital Marketing prepares students with the knowledge, hands-on skills and professional competence needed to emerge successful managers in a digitally-dependent business world. The course establishes a solid base in the fundamental areas of business management including strategy, policy formulation, innovation and entrepreneurship and acquires a deep knowledge of the digital marketing principles, tools and practices that define the contemporary business models. By understanding how digital platforms, data-driven marketing, and other emerging technologies affect the performance of an organization and its branded relationships with customers, students will be prepared to work in the management positions of various industries.

87+

Students

58+

Busniness Research

77%

Business Job Holder

15%

Entrepreneur

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Why Business Management?

USD $1.2 billion: Nepal’s digital economy is expanding rapidly through e-commerce, online services, and digital platforms
60% of businesses: Actively using digital marketing tools such as social media, SEO, and online advertising
Rs 50,000–90,000 per month: Average salary range for digital marketing and business management professionals
25–30% growth: Expected rise in demand for digital marketing, branding, and analytics-related roles
Digital Nepal Framework 2.0: Government initiative supporting digital skills, e-governance, and online business growth

Career Opportunities

Business Analytics
Digital Marketing
Finance
International Business
Management Consultant
Human Resources Manager
Marketing Manager
Financial Analyst
Supply Chain Manager
Entrepreneur/Business Owner
Operations Manager
Project Manager
Retail Manager