Bsc(Hons) Business Management with Digital Marketing

Awarded By UOB
Duration - 3 years
About Course

This course equips you with the knowledge, skills and professional competency to work confidently as a manager in a digitally dependent business environment. It builds your understanding and practical skills in general business management subjects such as strategy, policy design, innovation and entrepreneurship while exploring the business practices reshaping current business models. You also develop a specialism through our seven pathway options: Business Analytics Finance Human Resource International Business Law Placement

Why B.Sc Business Management with Digital Marketing ?
  • Demonstrate an understanding of modern management practices in a technology dependent and data driven business environment (EDI, Sustainability, Ethics)
  • Analyze business complexity through the application of theories and frameworks in the management of business functions including Marketing, Finance, Operations, HRM, Strategy Design and Decision Making, Information Systems and Technology, and Governance
  • Critically investigate complex and varied situations situation collecting and evaluating information, and sourcing and analysing data in order and learn demonstrate understanding of a range of business problems and propose effective solutions and make recommendations
  • Apply a range of problem solving methodologies including both qualitative and quantitative techniques using relevant decision making models and business analytics; As all as communicate evidence-based outcomes to a wider range of audience
  • Display skills relevant in managing organizations effectively including stakeholder management, decision-making, leadership, communications skills, numeracy, team working
  • Select, propose and implement a research project through utilization of appropriate and innovative methodology (such as gathering information, analyzing information and making informed decisions) and the ability to use these research skills to solve problems in a business context
  • Demonstrate in-depth knowledge of digital technologies,, global marketing concepts and theories and evaluate the impact of marketing communications upon a given a industry/product range
Distinctive Features
  • Broadly based yet enough depth (programming skills, testing skills etc.) so as to give you credible vocational skills in Software Engineering;
  • Coverage of the entire Software Engineering life cycle and comprehensive skills in applied programming and in applied Software Engineering topics;
  • Taught by staff with both a strong academic research background who’re also actively engaged in knowledge transfer (e.g. to local SME’s), and who are at the forefront of their field;
  • Emphasis on the life-cycle but also in depth skills such as programming and analysis.

Career / Future Opportunities

    The course opens opportunities for you to become a general business manager or operations/project manager. You can also develop your career in your specialist area moving into human resources; digital and e-business; financial analysis; international operations; and business analytics. You may like to progress to a related taught Master’s courses such as our Business Administration (MBA) MSc Project Management and MSc Sustainable Management. We also offer research degree opportunities.

Course Structure

Unit Code Level Unit Name Credits
MAR026-1 4 Beginning your Professional Business Journey 30
BSS009-1 4 Evolution and Revolution of Business 30
AAF020-1 4 Applied Numeracy for Business 30
BSS010-1 4 Management in Practice 30
MAR042-2 5 Data and Research Methods for Business 15
MAR021-2 5 Marketing Communication in the Digital Age 15
BSS035-2 5 Employability and the Future Workplace 15
BSS037-2 5 Managing Business Complexity 30
MAR039-2 5 Marketing for SMEs 15
BSS036-2 5 Risk and Responsibility 30
MAR014-3 6 Marketing in a Global Context 15
BSS081-3 6 Digital Business Management 30
SHR020-3 6 Dissertation 30
MAR013-3 6 Digital Communications Strategy 30
BSS083-3 6 Business Continuity and the Planet 15
  • Year-1
    • Coursework ( Projects, Assessments )
    • Written Exam
    • Practical Exam
  • Year-2
    • Coursework ( Projects, Assessments )
    • Written Exam
    • Practical Exam
  • Year-3
    • Coursework ( Projects, Assessments )
    • Written Exam
Entry Requirement

The basic criteria required for entry to the courses are listed as follows: The applicants should have any of the following:

  • Successfully pass Plus 2 with minimum 55% OR 2.2 GPA in Grade XII and minimum C in individual subject
  • OR 2 A level passes (with minimum C and D Grades)
  • OR Successfully complete Foundation year (from a recognized university or HE institution)

English language requirements are as follows :

  • English language requirements are as follows :
  • OR Nepalese High School 12th English minimum 60% or B Grade
  • University of Bedfordshire ELAS with minimum of B+ Grade.

  • Jan-Feb Intake
  • Sept-Oct Intake
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