Category: Marketing

Why study BBA?

The moment you finish high school, there are several forces that  are pulling you, it is generally a confusing but critical moment as an informed decision is required to be made from you that will determine future prospects. Choosing your stream of focus area after grade

How psychology affects marketing dimensions and buying behavior!

People often buy for not what the products do, but what they mean “A need is a basic biological motive; a want represents one way that society has taught us to satisfy that need”.-Solomon. R. To fulfill those needs, products and services are available in the